How nutritionists can utilize Body Composition Analysis to increase revenue
The nutrition industry is booming, but much of the growth has been limited to online marketplaces. For nutritionists running retail locations, encouraging customers to go in-store is a matter of survival!
Background
There's no way around it: to compete with online shops, retail locations need to offer services that cannot be provided online. Expert advice can be provided from anywhere, but in-person body composition scans are an important service and source of data that cannot be replicated online!
Compared to other types of body analyzers, BIA devices like the Charder MA601 are particuarly suitable for retail usage! Why?
- Easy-to-use: As simple as using a weight scale, <1 minute scan
- Safe: Non-invasive imperceptible electric current, no radiation
- Small: Devices are easy-to-install, and take up minimal floor space
What do body scans tell you?
Case Study: "Building Muscle"
You conduct a scan for a first-time client who says
"I want to build muscle and get toned"
and after giving them a body scan, you see the following result:
The client does indeed need to develop Skeletal Muscle, but at the same time, we can see that their body fat is high, despite a normal weight.
In addition to protein for muscle gain, you should now also recommend products that may help fat loss as well, gaining additional sales.
More importantly, you provided a customized service based on their body scan results, helping them achieve goals!
Case Study: "Weight Loss"
It's well understood that "cutting calories" is the way to lose weight/fat. However, a common question is how much to cut? A common problem is cutting out too much and being unable to sustain a lower-calories diet long-term.
Using Basal Metabolic Rate (BMR) and combining it with Physical Activity Level (PAL), you can calculate how many calories the client expends each day, and therefore control calorie count to a reasonable and sustainable deficit.
This client has a relatively sedentary office job for a PAL of 1.4.
BMR 1740 x PAL 1.4 = 2436 kcal per day
Thus the nutritionist would be able to recommend a daily caloric intake of a fairly easily sustainable 2200-2300 kcal/day, rather than the client guessing and going too low, or not going low enough.
Case Study: "Why can't I lose weight?"
A client who has been using your products returns and asks:
"I've been working out and eating right - why am I not losing weight?"
They're wondering if they should keep on buying your fat loss products, and protein supplements, if they're not seeing results?
After scanning and observing the differences, the reason becomes clear:
(Before)
(After)
True, their weight has not significantly decreased, but it's because they've gained muscle and lost fat – which is a sign of good progress. Keep it up!
Summary
Measuring and monitoring key metrics helps nutritionists understand client needs in more detail.
By implementing body composition measurements into nutritional practice, professionals can provide data-based insight rather than guesswork or relying entirely on subjective experience, improving level of service!
